What Japanese goldsmith Ginza Tanaka decided to do with 850 grams of gold was to craft a beer mug. Apparently, consuming the beverage from a golden mug adds to the pleasure of beer drinking. Drinking beer from a glass the cost of a luxury car is the ultimate cool experience, so states the designer. Ginza is also known for other gold workings, namely the golden threaded bikinis, X-mas statuettes and other luxurious golden miscellanea. Gold wine glasses are also available at $30/gram. The solid gold beer mug’s ticket price: $50,000.

Pic and vid after the jump.

Seems like the economy isn’t doing too well in Japan either. LV and CD hope the 7% price reduction will motivate luxury consumption and make up for the exchange rate volatility.  The price adjustment is valid on leather goods, accessories, ready-to-wear, shoes, watches and jewelry.

pic and info: Louis Vuitton, Dior via WWD